When building a new app, there are many factors to take into account. What goal does the app accomplish? How do we want to guide users from opening the app to achieving that goal? How much (or little) information do we want to share in the app experience?
As app trends evolve, we're seeing an increase in simplification in that user journey. The easier it is to accomplish your intended goal, the better. But this straight forward approach - by no means - limits the bounds of design and interactivity that applications can have as animation, vibrant color and full screen imagery are prevalent in some of today's most loved apps. Check out three apps that are killing the game with their user experiences.
What It Is: Spotify is the best way to listen to music on mobile or a tablet. Search for any track, artist or album and listen for free. Make and share playlists. Get inspired with personal recommendations, and ready-made playlists for just about everything.
Why We Love It: With a pleasing swipe animation to search through music, Spotify makes it easy to either passively or actively discover. They curate content based off people's interests with Daily Mixes, and even allow users to explore playlists created for the time of day they are accessing the app.
Sharing amongst users is simple. So simple, in fact, that full playlists can be shared with a generated text link. Sharing a track with a friend next to you can be done with Spotify codes. Plus, each song has a scannable code that another user can snap from within their app to get directly to that track.
Spotify's simplistic navigation makes it easy to get around, but once you dive into a track, the song takes over the full screen to clear out any other distractions.
#2: Clarity Money
What It Is: As your financial champion, Clarity Money wants to give you the opportunity to improve your own financial well-being. They use data science and machine learning to analyze your personal finances and help you make smarter decisions with your money.
Why We Love It: Clarity's entire purpose is to simplify by allowing users to link all financial accounts to create a singular snapshot of their spending habits. The home screen allows easy discovery through a simple vertical scroll. At the top of the screen, users can see a quick snapshot of their accounts and recent spending. As you scroll down, you dive deeper into the experience without overwhelming the user with too much information.
The navigation is extremely intuitive, with the majority of discovery happening right on the home screen. The app curates offers and tips based on the user's spending habits, but makes it easy to clear them out to keep that discovery to the users interests.
What It Is: Unforgettable travel experiences start with Airbnb. Find travel adventures and new places to go faraway or near to you, and access vacation home rentals, new experiences, and places to visit all around the world.
Why We Love It: Airbnb has a minimalistic design that makes it easy for users to dive straight into what they're looking for, or passively browse through suggested "Homes around the world" or "Experiences travelers love". Filtering is easy and straight forward so users can get exactly where they're looking to go. The navigation is simple and intuitive to allow users to tab through new, saved, and past vacations.
In addition, the app gives users the ability to swipe through listing photos quickly from the main screen to discover if they'd like to dive in deeper. While the design is minimalistic, it utilizes pleasing animation as users open each listing, expanding to fill the screen and auto-scrolling through listing photos.
If you’re looking for an app that can solve problems for your customers with an intuitive user experience, let’s get in touch! We’ve built many web apps and bring extensive expertise to each project. Let us help you reach your business goals today!