A virtual tour is a 3D re-creation of the property. Typically, a smartphone camera is used to take panoramic shots, which are then integrated into a digital model that can be explored by users. Think Google Map’s Street View - but for homes!
We live in a digital world. The more visuals, whether photos, videos, etc., the better. This is especially true for younger generations who spend more time doing online research before purchasing.
Your website should already have great visuals. (If not, we highly recommend a design make-over to show off the look and feel of your properties.) The virtual tour simply takes images to the next level. Ideally, the virtual tour would be branded to your real estate company and specific needs.
A virtual tour is hugely effective for giving clients the sensory experience of an in-person visit. With a virtual tour, you can explore the space, view floor plans, measure areas, and ask questions. It’s a wealth of information for potential clients.
You can even add annotations to the virtual tour that users can click on to receive a fun fact or more information. This mirrors the in-person tour, but also makes it more personalized.
As a real estate agency, you’ll also be able to reach more viewers, so that those who decide to set up an in-person tour already have high interest. This will save your agents time and ensure their resources are being correctly allocated.
Finally, a virtual tour could be a differentiator for your real estate company. These days, real estate websites are packed with features - mortgage calculators, map picker, real-time messaging. A virtual tour could put your brand on top of competitions, especially if it’s mobile-responsive.
If you’re looking for other ways to boost the visuals on your real estate website, here are a few pointers:
Click on the button below to download the PDF version of this blog post. Feel free to print or share with your business colleagues, or send them a link to this article.