It’s almost December, which means your audience is in holiday overdrive. Whether it comes to preparing for lots of family time, enjoying (or surviving) the winter weather, or gift buying, people are busy. With so many different companies competing for the attention of your audience, it's essential you hit people with smart, targeted messages. That starts with strategic content marketing.
We’ve hand-picked five content concepts that you can make your own to fit your business on Facebook, Twitter, Instagram, blogs, emails and other marketing channels. We believe one of the best ways to build a connection with current and prospective customers is by posting content worth sharing. Use these ideas as a jumping off point to add a few new things to your content calendar this December.
- Letter Writing Day (December 7)
Because there's nothing like a little snail mail.
- Do you typically send out a holiday card to your customers and partners? Think about a way you can add a personal touch for National Letter Writing Day.
- Show your appreciation by sending a handwritten thank you note to a client, partner or co-worker.
- Challenge your audience to write you a letter for something they want to see from your business.
- Encourage referrals by giving free postcards to existing customers.
- Local Holiday Events (all month)
- Have a company outing to one of these great events or sponsor an activity/display.
- Post a photo of your favorite light display at Lindenwood or give a shout out to one of the companies displaying on Twitter.
- Get a selfie with Santa!
- Share what’s on your professional or your team's wish list for Santa.
- Ask what’s on your audience’s holiday wish list.
- National Chocolate Covered Anything Day (December 16)
This is a mandatory day. You have no option but to participate in National Chocolate Covered Anything Day (#sorrynotsorry).
- Get creative! Create a chocolate masterpiece and cover something (anything) in chocolate to celebrate.
- Surprise your audience by giving away some delicious chocolate.
- Give a shout out to your favorite candy company or local candy shop.
- Make a list of all the things that would be great covered in chocolate.
- Have a physical location? Encourage people to come in and have free chocolate (or a chocolate fountain if you're feeling really adventurous)!
- Cold Weather (all month, unfortunately)
There's nothing that brings people together like some below- zero temperatures.
- Share a recipe for a dish that will warm your audience up!
- Give ideas about fun things to do indoors when cold weather strikes.
- Share your top tips on surviving the winter. This could be anything from car maintenance tips to shoveling advice to scarf fashion.
- New Year's Eve (December 31) #NewYearsEve
Goodbye 2017, hello 2018!
- New Year's Resolutions are a hot topic; share tips for keeping resolutions or things people should add to their resolutions.
- Write funny New Year's resolutions. It’s an ongoing joke that people are bad at keeping resolutions - play this up in a fun, relatable way.
- Share big plans you have for 2018, whether it's offering a new product, a renewed focus on customer service, or hiring for new positions.
- Reflect and share your favorite moments of 2017.
- Recap what happened in your industry or local community this year with a flashback post.