September is near! For me, September means getting school supplies, leaves changing colors, homecoming, and the end of summer. I love this month because, for a lot of people, it means forming your regular routines and rhythms for the year. This also makes it an extremely important time of the year for marketers, as September offers a lot of great observances and events to add to your content marketing strategy.
We've handpicked 11 content concepts that you can make your own to fit your business on Facebook, Twitter, Instagram, blogs, emails and other marketing channels. We believe one of the best ways to build a connection with current and prospective customers is by posting content worth sharing. Use these ideas as a jumping off point to add a few new things to your content calendar this September.
- Back to School (End of August/early September- varies by school)
Most local students start up at the end of August. NDSU, MSUM, and West Fargo public schools began August 23, Fargo Public Schools start August 25, while Concordia begins September 1 and Moorhead students start September 6. To integrate back-to-school time into your content calendar, talk about:
- What you’re looking forward to this school year.
- How you support area schools (whether through volunteering, donations, programs/partnerships).
- School pride. Are you nearby a certain school? Show your pride by sharing photos/news from that school.
- The good ol' days. Pick a Thursday to do a #ThrowbackThursday and post a photo of school pictures back in the day.
- Exclusive deals for students with good grades.
- Read a Book Day (September 6)
I know, I know, Book Lovers Day was last month. But hey- you can never get enough of reading! Try another one of these ideas out to celebrate.
- Recommend your favorite book, whether it's one from your childhood, a series, or one you read for pleasure or for business.
- Share your office’s favorite books - ask each employee to share their personal favorite or rank the office’s favorites as a group.
- Ask a fun question like, “What would be the title of your biography be?” or “If you were stranded on a desert island and could only bring one book, what would it be?”
- Spotlight your local bookstore or favorite author.
- Give out a bookworm award.
- Give away a free book or gift card to a bookstore in a contest/giveaway.
- Remembering 9/11 (September 11) #NeverForget911
September 11 was an extremely devastating and difficult time for our country. While it's a landmark date every year, it's important to practice caution when talking about this day. Using this day as a way to promote products/services can come off as disrespectful. Instead, think about sharing a post of remembrance for this date in our history.
- Self-improvement Month (all of September)
This month can be a time of self-reflection and improvement. You can take this in a few ways; either offer ways for your audience to improve themselves or apply self-improvements to your community management.
For community management self-improvement:
- Practice better social listening. Instead of just sharing, sharing, sharing, try following different hashtags and listening to conversations and your community.
- Ask questions. Polling your audience for what they want to see and hear from your business/organization can provide you with valuable insights.
For your community self-improvement:
- Share advice on ways your audience can improve various parts of their lives.
- Post an interesting infographic that shares unknown facts or ideas about self-improvement.
- Create a video about a simple how-to related to your product/service that will save users time/effort and make their lives better.
- Ask what people are focusing on for self-improvement month, then reward respondents with custom prizes based on their responses (Ex: “I want to take more time to relax and de-stress” and give away a spa gift card).
- Ask a Question Day (September 28)
They say there's no such thing as a stupid question. In fact, they created a whole day around it.
- Use this day as a time to answer frequently asked questions from customers (but tell them they’re not stupid). If you’re feeling creative, do this in the form of a video, infographic or photo post.
- Encourage your audience to ask a question about something they want to know about your business.
- Share funny stories/experiences involving questions.