Branded hashtags are a powerful way to connect your messages together over time. While industry, geographic and trending hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience. For example, Sanford Health has defined #SanfordChildrens as the hashtag for posts about children's health or services. As a result, anytime someone finds that hashtag, they can quickly access all the content anyone has posted using that hashtag.
Branded hashtags can be used to promote a campaign, aggregate content on a website or give people a better picture of your brand. Here's how to get started identifying branded hashtags:
Identify initiatives, sub-brands, campaigns, and culture.
Make a list of major initiatives in your organization. List any sub-brands that could benefit from content being connected together. Note any campaigns you have planned. Consider how you want to reflect the culture of your organization or demonstrate your core values.
Determine which themes become hashtags.
Review the list you've brainstormed. For each theme, ask yourself:
Brainstorm potential hashtags.
Begin to brainstorm multiple hashtag options for each theme. Keep these things in mind:
Research your top candidates for branded hashtags.
Next, research your hashtags on Tagboard, which gives you results across multiple social media channels. Or, research directly on Twitter. Just type your hashtags and keywords into the search bar on either site and look over the results. For each hashtag, think about the following questions:
Remember, consistency is key.
While letter case doesn't matter, every character of a hashtag matters. If you spell something even a tiny bit differently, you're using two different hashtags. That's why it's important to document your hashtag strategy and use the same set over and over again.
Looking for more hashtags to add to your hashtag strategy? Check out our other recent blogs for ideas.
This blog was written by Kirsten Jensen, former Director of Digital Marketing at Onsharp.