This sounds simple but can quickly get complicated. Don’t just open Google’s Keyword Planner and add every single phrase that comes up. Think about who your ideal client is. These days, cannabis consumption goes beyond stereotypes. There are countless new profiles for cannabis users, each with different ways of talking about cannabis. It’s key to personalize your SEO according to your target audience.
Take for example cannabis products for millennial moms. You’ll want to cover keywords that this type of client would use to search, such as CBD oil, CBD oil for pain and CBD bath salts. This audience segment may be less likely to refer to it as cannabis, hemp or marijuana.
The more personalized your content, the better. Don’t stuff your website with just any information. Instead, focus on content that will appeal to your target audience.
If you’re looking to promote CBD oil products for millennial moms, for example, you’ll want related content on your blog that covers common concerns of this target audience. You might add informative posts including “Is CBD oil effective at night?”, “What CBD method is best for pain relief?” and “5 must-knows for CBD safety?”
Of course, your related content will be completely distinct if you’re a local weed farmer or a medical dispensary, which is why getting the pulse of your target audience is vital.
When you’re writing content for new customer acquisition, you’ll also want to raise the stakes so clients make the purchase. This is best done by finding and marketing competitive differences. Depending on the cannabis products you sell, you’ll want to highlight features that make you #1 for your clients.
Sticking to our previous example of CBD bath salts, you can write product descriptions about how your salts last longer than competitors, how you offer a variety of scents, or even that your products come with free shipping. As we mentioned above, you can share these differences in your blog content, i.e. “How to have the best 1-hour bath with CBD bath salts,” or “Select your CBD bath salt scent according to your personality.”
As the SEO around your products becomes enriched and strengthened, your site will be better served to your target clients. In the end, this will help you stand out from others in the “weed race” for new customers.
Besides these tips, all cannabis companies should also consider these areas as part of their SEO strategy:
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