With so many things on your plate in your business, it's easy to let managing your social presence fall to the bottom of your to-do list. Thankfully for us, there's this nifty thing called an Annual Content Calendar that's not only easy to use, but also easy to implement - no matter what time of year it is.
By having an Annual Content Calendar at your disposal, you have the ability to open a floodgate of resources to help you plan ahead, create variety in your content, and save time (not to mention your sanity).
Still not sold on it? Here are 4 reasons you should be using one:
It Gives You a Plan
Although social media is about real-time interactions, thinking ahead can help you make the most out of opportunities for you to engage and connect with your audience. By strategically looking
at your marketing campaigns, local events, and holidays, your posts can be more relevant to your audience and business goals.
It Adds a Little Flair
Ever feel like you’re posting the same thing again and again? By laying out your content in a content calendar and reviewing the diversity of your topics and planned frequency, you can integrate more variety in your posts. Maybe you want to post a client testimonial once a month or share a fan photo weekly. By laying out the items you want to post and the categories they fall under in your content calendar, you can see where you might be too repetitive or what types of content you might be lacking. This will help you make adjustments so you can easily give your audience fresh, new content on a regular basis.
It Provides Accountability
Once you have an idea of the type of content you’ll be sharing and when you’re sharing it, making sure it gets posted is the next, critical step. Often times, we come up with a great idea, but the idea never makes it to the digital playing field. An annual content calendar gives you the accountability to make sure your ideas become a reality and the foresight to plan for what’s coming up.
It Saves Time
Although creating a content calendar takes some time upfront, in the long run it saves you tons of time. By laying out what content will be shared, when it will be shared, and where it will be shared, you don’t have to tackle those decisions at the last minute. Making a list of the assets needed for each post in advance (such as accompanying photos or quotes), will also help you maximize the time you spend on content. Lastly, using tools like Hootsuite make it easy to schedule posts in bulk.
Just because 2016 is nearing it's end, doesn't mean you can't begin making your new Annual Content Calendar now! Your calendar can start at whatever point in the year is best for you.
If you're ready to set up your content calendar but need some help getting started, contact our Digital Marketing team today.