How a Trucking App Can Appeal to Drivers

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Mobile applications designed to simplify driving have never been more popular. According to one estimate, there are approximately 1 billion drivers across the globe who use apps like Waze, Apple Maps, and Google Maps. The demand for these apps has created unique opportunities for companies across multiple sectors to expand their audiences.

More specifically, companies in the logistics and transportation industries can see substantial growth by tapping into this consumer demand. They can do so by creating mobile apps that provide real value to the truckers that they so often work with. If you’re curious about how to create a trucking app that can appeal to your drivers, keep reading to find out.


Why Should I Build an App That Appeals to Drivers?

Getting drivers to use your company’s mobile app might not appear all that valuable on its surface. However, there are several good reasons to do this. Ultimately, the purpose of creating an app that appeals to drivers is to get those drivers into your company’s ecosystem. In that way, you can think of this process as a branding opportunity that has the potential to increase consumer awareness of your logistic company.

Adding the right tools to your app will capture your target audience’s attention. Trust us. We know first-hand how valuable mobile tools can be to workers in certain industries. Once you have the attention of your target audience, your company can begin marketing to them however it wants. For example, you might have products or services that you’d like to sell to truckers. Building an app that they want to use is an excellent first step towards increasing that revenue stream.

Add Features That Simplify Route Planning

One of the most important parts of a trucker’s job is to plan routes that will enable them to deliver goods on time and with optimal efficiency. Mobile apps are just starting to make this process easier on truckers. In time, they could come to replace the route planning that truckers have traditionally had to do on their own.

For example, your app could show truckers fuel prices, weight station locations, and parking spots that fit their routes. You can even let app users create an account to save their normal route information so they don’t have to enter it repeatedly. An App called Trucker Path has quickly become one of the most popular on the market precisely because it simplifies the route planning process for truckers. Your app can do the same if you integrate the right features.

Simplify the Business Side of Trucking

Modern trucking is more than just driving from point A to point B. There’s also a significant business side of the equation that truckers need to be mindful of as they work. This is another area that is begging to be revolutionized by modern mobile app technology. There are dozens of opportunities for innovations here.

For example, you could create an app that automatically tracks truckers’ hours of service so they don’t have to worry about it while driving. Or, you could create an app that helps truckers manage their daily responsibilities, which can be difficult to remember when spending large amounts of time on the road. These are just a few of the many ways that you can add value to a trucker’s life by implementing the right business features into your company’s mobile app.


Help Truckers Look After Their Health

It’s no secret that trucking isn’t the healthiest profession. Truckers have to spend hours at a time sitting stationary and driving. Many drivers are constantly on the lookout for new ways to support their health while on the road. Your app could also address this need.

For example, you might build an app that offers exercise and meal-planning tips for drivers on the road. Or, maybe you create an app feature that reminds truckers when it’s time to take a break to stretch their legs and get their blood flowing. Additions like these can make your company’s app very appealing to drivers.


How to Build a Trucking App That Will Appeal to Drivers

The first step towards building your dream app can feel like the most difficult to take. So why not let us take it for you? At Onsharp, we have an extensive background in creating logistics-focused apps and web pages that are designed to appeal to truckers. We’d be happy to answer your questions and tell you more about what we can do for your company.

 

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