How to Brand Your Cannabis Website for Your Target Audience

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Person using a laptop with cannabis sitting on the table beside them, a notebook that says, "Cannabis Strategy", and overlaid text that reads, "How to Brand Your Cannabis Website for Your Target Audience"
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The cannabis industry is booming. Sales of legal cannabis eclipsed $10 billion in 2018 and are only expected to grow in the coming years. Now is the perfect time to take advantage of this emerging marketplace with strong web offerings. 

Creating a website that’s branded for your target audience is one of the most effective ways to do this. Keep reading to learn more about how your cannabis company can accomplish this.



Start with an Understanding of Your Target Audience

The first step towards making a website that resonates with your target audience is to understand who that audience is. The cannabis industry has moved beyond stereotypes. It’s shopped by populations as diverse as college students and millennial moms. As you might imagine, the type of branding that appeals to these populations is as diverse as they are.

It may be useful to create buyer personas as you work to define your target audience. These semi-fictional representations of your ideal customer should be based on market research and the data you’ve collected from existing customers. This process can help you get a better sense of what your ideal customer is looking for in a cannabis brand.


Create Quality Content that Resonates with Your Target Audience

Once you understand your ideal customer, you can begin creating content that will resonate with them. The best way to do this is on your website is with a blog. Be sure to target your company’s blog to the specific interests of your target audience. For example, a post called How CBD Makes Studying Easier would do great with college students but not so well with millennial moms.

For added results, use SEO terms related to the cannabis industry throughout your posts. Doing so will increase your website’s traffic while also reinforcing your brand’s identity. You can also synchronize your social media outreach with your blogging efforts to supercharge your brand awareness.

Make Web Content Mobile Friendly

It’s important that your target audience is able to access your website wherever and whenever they want. This makes mobile-friendly content a must. By creating a seamless mobile experience for your visitors, you help to reinforce their positive opinions of your brand. This increases the likelihood that the user will return to your website.

Onsharp can speak from experience on this issue. We recently finished a complete website revamp for Managed Services, Inc., a construction company based in Bloomington, Minnesota. They wanted a website that users could view on multiple devices. We accomplished that for them and increased their page views by 26.07% in the process. We’d be happy to do the same for your cannabis company.

Don’t Neglect Your Site’s Layout

Your target audience will continually redefine their perception of your brand as they interact with it. The primary space this occurs is on your website. Websites with poor designs and confusing layouts can turn potential customers away from your company before they get a chance to try your products. Websites with strong designs and layouts can have the opposite effect on your target audience.

That’s why you should take the time to design a website that has an attractive layout and appearance. You can make your site stand out even more through strong incorporations of audios and visuals.


Build a Better Cannabis Website with Onsharp

Onsharp can help your cannabis company create a website that resonates more profoundly with its target audience. It’s a task we’ve done countless times before. For example, we recently helped S&S Transport streamline their sitemap to make the website more attractive to its target audience.

Reach out to us to learn more about how we can help.

 

Download the PDF version

Click on the button below to download the PDF version of this blog post. Feel free to print or share with your business colleagues, or send them a link to this article.

 

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