Hashing Out a Recap
The event is over, the guests have gone home, and you've moved on with your activities. Now what? It's time to focus on crafting an event recap blog or email to share with your audience, whether it's your attendees, company, or community!
Why They're Important
Recap blogs and emails are important because they share important information that your audience might want to know. You'd definitely want to share how much money you raised with your stakeholders if it was your fundraising event or what you learned at someone else's conference with your coworkers. The audiences are very different, but the intent remains the same: to share what happened. It's another way to engage with your audience, and it shows that you care about the event.
How To Write An Event Recap
To help simplify the process and to make sure you include all of the important details, follow these six easy steps for crafting the perfect event recap blog or email.
1. Write it soon after the event
Writing while you remember what happened at the event is very important. With the event still fresh in your mind, you'll be able to remember all of the little details and exciting moments that happened throughout the day and be able to share these with your audience. For those who put on the event, it'll be your attendees, speakers, and beneficiaries. For those attending the event, it'll be your coworkers or social audience.
Tip: Jot down little things you want to remember in a notepad or your phone.
2. Keep it short and simple
No one wants to read a ten-page play-by-play of what happened the night before. Instead, provide them with a simple outline of the event and impactful takeaways that speakers or attendees shared. Be descriptive and add flavor, but remember to write in your voice. Make sure to reinstate any underlying theme of the event and include any powerful quotes that were shared. Include a point of view or testimonial, whether it's your own, an organizer's, or a speaker's.
3. Thank the appropriate people
It's important to recognize those who devoted time to making the event a great one. If you're the one who ran the event, remember to feature all of the speakers, sponsors, vendors, and venue, and thank them for the donation of time, money, goods, and space. Also, don't forget to thank all those who attended the event. For event-goers, thank those who got you to the event; if your company paid for your ticket, thank them. If you had a really good hotel stay while you were there, thank them as well.
4. Use event hashtags
The event may be over, but that doesn't mean the use of its hashtag needs to be as well. Including the event hashtag in the blog or email will help to further enhance the event's online presence. If the event was yours, it'll also spark your guests' and attendees' memories of it, giving it a longer life. The event hashtag is a great way for everyone to come together after the event and share their thoughts, photos, and memories from it.
5. Include a call-to-action
If you hosted a fundraising event or an event that depended on guest or volunteer interaction, make sure to provide a call-to-action in the event recap blog or email. You should not stop talking about your cause once the event is over. If fact, it's a perfect opportunity to reach out to those who might not have been able to attend the event, didn't get a chance to donate or sign up to volunteer, or would just like to give more. Include a donation or volunteer link as your call-to-action.
6. Showcase event media
Providing your readers with exciting photos or videos will get them engaged to read the blog or email and participate in your call‑to‑action. It's also a great way to visually share the success of the event with those who weren't able to make it.
Following these steps is a great way to craft an event recap blog or email with a punch. You'll leave your readers excited and waiting for next year's or another event to roll around.