How to Determine Your Website's ROI

Is Having a New Website Developed Worth It?

In this blog post, we'll help you determine if your current website has value and what its ROI is to help you justify developing a new website (or not).

The average American spends 6 hours and 43 minutes looking at a screen—and that's assuming they all get 8 hours of sleep, which we all know is not normally the case. That's about 42% of the hours they spend awake on average. When you pair that information with the fact that social media and search combined referred about 61% of traffic to websites in 2017, it's easy to see why it's important to have a slick, functioning website today. People are using search engines to find products and services, and they're sometimes using social media to interact with brands and companies.

But is having a new website developed worth it? Will I ever see a return on investment for this purchase?

You might be thinking, "the site we made six years ago is fine, so I don't think we need to spend money on this." Here's the thing. Website design, development strategies and tools, information security, search engine algorithms, and everything else has changed and continues to change, and if your website isn't modernized, you could be harming your business and limiting its success.

Outdated Websites Lack Credibility

When a website lacks credibility, customers lose trust in your business. This can result in an unwillingness to share personal information (such as email addresses and credit card information), higher bounce rates, less time spent on your website, and an overall lower conversion rate. Unfortunately, it's usually the older websites that appear to lack surface credibility and don't get the chance to get earned credibility. 

Website Design Impacts Customers' Trust

94% of people who experience lack of trust in a website claim it's directly related to their first impression of the website's design, while only 6% claim that it's due to the actual content on the page.

Additionally, 52% of all browsing activity occurs on mobile phones, and nearly 8 out of 10 customers said that they'll leave a website that doesn't render correctly on their devices. If your website is not mobile-friendly, potential customers could leave your website just as quickly as they got there.

How a New Website Can Help Your Business

1. Build trust & credibility
2. Be found by new customers
3. Deliver the right information to potential customers
4. Capture new customers' contact information
5. Attract customers through visibility on all mobile, tablet, and desktop devices
6. Increase your business revenue