As you may or may not know, we’re big into creating amazing websites for our clients at Onsharp. But what happens when we launch the site? Do we just wash our hands and walk away?
The answer is no, in case you were wondering. Having a brand-new website is great, but we all know that your site doesn’t perform on its own once it’s out there. You need a reason for people to go to it, and one of the biggest ways you can drive people there – and get them to stay – is through pushing out great content. Having a content marketing strategy can help you do just that.
Not convinced? Keep reading to learn about some ways a content marketing strategy can help your overall website performance.
Get People Excited with More Content
This probably seems obvious, but the more you write, the more content you have on your site. How does this apply? The more you put out there, the more your readers will want to stick around because they have a reason to. And when you publish high-quality content frequently, you’ll have them coming back because you’re giving them something to look forward to. In addition, if you have good material, users tend to stick around on your site for longer periods of time, which is exactly what you want.
Higher Visibility in Search Engines & Domain Authority
Each blog you post gives Google another page to index. And while having more blogs doesn’t always mean more search traffic, having more quality pages indexed can give you a shot at ranking for more search queries. And when you’re mindful to incorporate relevant topics and use the right keywords in your content, you shouldn’t have a problem showing up to the people you want to show up for. Writing more content also increases the relevance and trust of your site, which only helps when it comes to domain authority. Having a higher domain authority ties in with having higher search engine rankings, which makes you show up (and stand out) in organic searches.
Increase Potential Conversations
When you write content with clear calls to action (CTAs), you give people more chances to engage with you. If this is done right, you can more easily get people to convert. They key here is being tactful. Every piece of content doesn’t have to be a sales pitch; in fact, it shouldn’t be. Give your audience what they want, but keep your CTAs simple, relevant and don’t – I repeat – do not – turn every blog post into an advertisement.
Improve Your Brand Reputation
Who doesn’t want to be a thought leader in the industry? When people read your content, they’re building an impression of your brand. If you’re giving them what they want, they’ll keep coming back for more. Plus, if they see your work published on external sources, you’ll become more trustworthy to them, driving them to share your content with others (ultimately leading to more people visiting your website).
So how do you begin driving people to your website through a content marketing strategy? A great place to start is by creating your own annual content calendar. Having this set up for an entire year ultimately saves time as you’ll have set topics to inspire ideas for great content.
Have questions about content marketing for your own website? Get in touch with us! We'd love to give you a free consultation to help you get started.