Adding trending hashtags to your hashtag strategy can be a great way to humanize your brand and inspire ideas for content. As one of the most popular trending hashtags, it's almost guaranteed you’ll see #ThrowbackThursday circulate your social media feeds on any given Thursday of the month. For those of you who have always wondered what it means and have never mustered up the courage to use it, you’re in the right place.
What is #ThrowbackThursday?
Like the name suggests, Throwback Thursday is a social media phenomenon where people share old pictures of themselves or things and reminisce about the past. The hashtag (also known as #TBT) is most commonly spotted on Instagram but is also known to make appearances on Facebook, Twitter and YouTube all year around.
How to Use #ThrowbackThursday in Your Content Calendar
While adding a trending hashtags is beneficial to your content calendar, there are several things to ask yourself before incorporating #ThrowbackThursday into you content calendar. The hashtag is may be trendy, but just using it doesn’t guarantee a successful post. If it doesn’t resonate with your audience, then the post has little appeal. Consider the following things before posting:
- Is it picture a true throwback (at least 3 years old)?
- Is the post relevant or relateable to your business?
- Is the post relevant or relateable to your audience?
- Is the post shareable?
- What does your throwback post say about your company?
Nostalgia-Inducing Examples of #ThrowbackThursday
We’ve seen our fair share of throwbacks. Here are some that stuck out to us:
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A post shared by Volkswagen (@volkswagen) on
Volkswagen consistently uses #TBT to showcase the evolution of their automobiles, promote brand loyalty, and induce nostalgia in their older audiences. Viewers commented in multiple languages expressing that they always wanted a VW Microbus, or that this was their idea of a perfect breakfast. Great throwback, Volkswagen!
Pepsi has been pushing the idea of nostalgia in their recent branding. From featuring Cindy Crawford in their Super Bowl ad to featuring throwback swag with #TBT on Instagram, Pepsi's feed nails that retro, throwback vibe.
Even in the new era of Star Trek, their Instagram feed taps into the sentimentality of the earlier days. With over 10k likes and 75 comments on this post, they're successfully tapping into that nostalgic emotion for their fans.
With over 125 years in its archives, NDSU has seen a lot of change. They frequently incorporate #TBT into their content calendar to show the history of the school over the years, uniquely look into what college life was like in the past, and inspire pride for the university.
Bell Bank posted this #ThrowbackThursday to highlight their history in the Fargo area. By invoking nostalgia through a picture of Fargo in 1966, they support their local presence and trust within their city.
Throwback Thursday is one of many day-specific trending hashtags that happen on social media. As you get more comfortable with the hashtag landscape, you can also play around with other trending hashtags. Check out this blog post for ideas and tips on adding trending hashtags to your hashtag strategy. And if you need help taking the next steps in starting your content calendar or hashtag strategy, reach out to us so we can help you get started!
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