Let’s first look at the rules Instagram has around cannabis. Instagram’s Community Guidelines state that, “Buying or selling firearms, alcohol, and tobacco products between private individuals, and buying or selling illegal or prescription drugs (even if legal in your region) is also not allowed.” This statement must be taken seriously. There have been many instances of users losing their accounts with thousands of followers because they didn’t follow the proper guidelines. Don’t let this be you.
Instagram is used to post pictures and videos which means it’s a visual platform. Cannabis is a visual industry. Posting pictures of your beautiful bud, high-tech equipment, or unique storefront can go a long way toward getting people to notice you. It’s also a great place to tell your story and share what makes you different from other companies in the same space.
Not only is Instagram visually appealing, but it is also the second most popular social platform that exists (right behind Facebook). According to Hootsuite, there were 1.2 billion unique visitors active on Instagram in October of 2020 (with 9 out of 10 users following business accounts), so there are a ton of potential customers to be found on this platform.
Now let’s look at what you can do to boost your followers and create more brand awareness: