At #TeamOnsharp, we’re always looking for ways different industries can take hold of the ever-changing social media world. Right now, we’re focusing on the agriculture industry and how social media can cultivate relationships with your clients and stakeholders. Here’s how you can continue to build important relationships and reap what you sow on social media.
Staying relevant across social platforms is a great way to engage stakeholders for your agriculture business. Your content should have a focus and strategy built around it so your posts will resonate with the different groups you need to appeal to within your agriculture business, as well as individuals in your community. To reach stakeholders with different interests effectively, focus on informing, consulting, and collaborating with them on content. With collaboration, you can get a better understanding of how your agriculture business is reflected in the community.
To make the biggest impact, it's important to get your focus and strategy figured out before creating content. We recommend taking these steps:
Identify what social platforms your stakeholders and community members are using and ask questions like, "Are we targeting males or females?" or "Are they a younger or older audience?" or "Are they local or scattered in different locations?" This will help give you a better understanding of what your content should consist of and what platform(s) it should be promoted on.
Next, you'll want to identify the goals of your social media strategy. As an agriculture business, the purpose of any social campaign should be to reach stakeholders and community members. Your goals should be based on engagement and interactions of your posts with the stakeholders you're targeting. For example, if your goal is to have as many users as possible interact with your posts, you'll want to showcase community involvement, recognize employees, and more in your content.
Creating a strategy revolving around content should rely heavily on what your stakeholders and community members are interested in. See what type of content they're sharing and align that with yours. To get this information, it's helpful to pull in relevant hashtags and stories from other sources within your industry or community.
Analyzing results is necessary if you want to see improvement and growth over time. You can utilize tools on your social media platforms themselves to see how you're doing throughout your campaign. Once you have this information, take it and use it to learn how to adjust your approach as you see fit.
Many of your stakeholders and community members may already be mentioning your agriculture business on social media. If this is the case, join in on conversations that have already been established! This will allow you to develop the voice of your brand so people start to learn what you're all about. Engaging with stakeholders and community members is great for building a network of valuable, local people and will help your content gain more interaction and engagement.
Pulling information from alternative sources in the industry is a great way to get involved with conversations. By searching for relevant industry hashtags, utilizing google alerts, or visiting sites like socialmention and brandwatch, you can monitor keywords you choose to analyze in real time. Another way to gather information is by following regular accounts or creating Twitter lists containing relevant community members, stakeholders, or industry related accounts to stay up to date with what's happening. By utilizing Twitter lists, you'll get an idea of what community hashtags are being used and develop relationships over time by sharing content using those hashtags. And if you engage and interact with other accounts, they will likely return the favor.
One of the most important aspects of your social media plan is to engage your stakeholders so you can build relationships. Here are some examples of how you can do it:
We recommend getting a plan in place for your agriculture business to begin cultivating your relationships with stakeholders on social media. If you’re looking to get started, consider reaching out to our team! Our Digital Marketing experts would be happy to talk to you about a content strategy that will reap incredible results.