Sounds cool - but why is it useful? Well, a heat map can give you a snapshot of user experience to make timely improvements to your website.
Blue areas on your heat map are your problems. You should study these icy-cold sections to see what’s going on. Maybe you need to change the navigation or layout, or even spice up the copy.
It’s even possible that users are confused and can’t find what they’re looking for. You might even have a broken link! In a recent study of Fortune 500 companies, 42 websites were found with a broken link on their homepage. This is common even with top companies.
We’d all like to think that all users read the full page of every webpage. But that’s just not the case. It’s worth using a heat map to see how far users are scrolling. In particular, looking at key informational pages, such as the homepage or blog posts, is worthwhile.
These days, responsive design is essential for retaining customers. The question is: do you know if the UX on mobile and desktop are equally successful? Sometimes we forget that the mobile version takes on new formatting, affecting UX. A heat map can help you tease out potential issues with your responsive mobile site.
Heat maps can also spur us to try new things. If your call-to-action (CAT) isn’t getting much attention, do A/B testing for two new layouts. Heat maps make it easy to use data to drive decision making - and also get new clicks or sales in the meantime.
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