The most important question you can ask yourself now is, “Who do I want my users to get in contact with?”.
You can answer this question by considering each department of your business. Do you want users to connect with sales, technical, or other departments? For your construction app, is there a specific department you want your customers to talk to? If you are selling products, then pivot them to the sales team. If you want them to come to your brick and mortar location, then you will go for a maps widget so that they can find you in person.
By understanding how you want your company to interact with customers, you are one step closer in establishing a great foundation for your contact methods.
After establishing a point of contact, think about how you want your customers to choose which department they want, such as directing them towards a specific department.
However, if you want to give your customers options, then segment your contact page into the different departments at your company. Have a link that goes to a simple form in which the message will be sent to the respective department. You can also start out the contact page with a form but let your customer write in a box which department they want. Rather than reaching out to a specific department, they could even answer what services they will be requiring, then the page redirects to the desired person. For example, a user could choose that they’d like to see a quote or consult about prices, then they get directed to sales without knowing that it is specifically a sales call.
Next, let customers know who they will be talking to when reaching out to a department. For each one, include the name of the person the customer will talk to. If it’s a team of people, then mention everybody’s name. Then if it’s possible, include a link to each person’s bio.
An example of letting customers choose which department they want comes from a website we designed for S&S Transport. On their contact page, we included phone numbers for a few departments and placed a staff directory there as well if customers want a specific person.
Another overlooked feature is including how you want your customers to contact you. You can start with a form that is directed towards a specific person or department. But there are different types of contact methods to include as well. They are as follows:
There are hundreds of ways to format each of these elements on your contacts page, especially for construction websites. We go into detail on the exact ways you can design your construction website in this article.
Now that you have your information and know how to present it, focus on the visuals. Having a catchy, vibrant, and memorable contact page will earn respect from your customers.
Also consider consistent spacing and a clean design when presenting your contact information. If you have each department’s phone number and email too close to each other, not only will it look messy, but users will feel confused in picking out their desired contact information. No one wants to be overwhelmed by the amount of decisions required just to use one page.
When picking out the design format for the contact page, think about how you want consumers to feel when choosing this page. Do you want to show vibrant visuals or go with a minimalist design? How about making a graphic image for the page?
Lastly, do not miss any contact requests. You can also have customers chat with you or the team as well. Include this chat support in the following ways:
Incorporate a way for customers to get in contact with the founders. They can provide either sound criticism or appreciation for your business. Thank them for their comments and discuss with your team possible issues.
There are even more must haves for your website beyond these chat features. Take a look at our article in which we discuss more elements you should include in your construction app.
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