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Industry - Engineering

How to Future-Proof Your Engineering Website

The engineering industry is constantly evolving. Today, these changes are being fueled by sources like changing consumer demands, new technologies, and other sources that you have little control over. That’s why it’s so important to future-proof[…]

Showcasing Facts & Figures on Your Engineering Website

Statistics are the bread and butter of engineering websites. Not only do facts and figures showcase successful work, they also make a great impression on potential clients.  Yet, it’s common for engineering websites to bury their numbers in long[…]

Overlooked Features for the “About Us” on Your Engineering Website

The “About Us” section is one of the most important parts of your engineering business’s website. It’s the first place users go to figure out who your company is and what it does. However, the “About Us” section doesn’t always get the attention it[…]

Why Downloadables Are a Good Content Strategy for Your Engineering Website

Downloadables are often overlooked in content strategy. Everybody has a blog and social media channels these days, but few companies are harnessing the power of downloadables.  In essence, a downloadable is exclusive content only available if a user[…]

Practical Yet Beautiful: 5 Tips for Branding Your Engineering Website

Branding is an incredibly important part of your engineering company’s online presence. Do it well and your company will attract more clients, potential employees, and media attention. Do it poorly and you could struggle to differentiate yourself[…]

5 Engineering Content Strategies to Speak Geek With Clients

For techies, it’s frustrating when others don’t understand what you’re saying. But this phenomenon of speaking geek is a problem in business. When you have to explain something technical to clients, it’s vital that they get it. And you’re[…]

5 Tech Product Flops That Got Messaging All Wrong

Messaging is king. You might have the coolest tech product on the planet, but without great messaging, you won’t sell a single one.  Telling the story of a product is especially difficult for the developers and engineers who make them. This also[…]

How Can the Engineering Industry Utilize Mobile Apps?

The engineering industry is an extremely important one. Its work is fundamental to the progress we make as a society. Despite that, until recently, the development of mobile applications specifically for the engineering industry has been limited.[…]

When Does Your Company Need A New Website?

The Warning Signs of an Outdated Website How can you tell when your company website isn't cutting it anymore? It might not be as obvious as some of the examples we provide, but it is pretty easy to spot a tragically outdated website. And when a[…]

Why You Should Strategically Plan Your RFP Project

So you're going to write a request for proposal (RFP). Being involved with an RFP can be frustrating since it requires a lot of planning and writing before you ever see the end product, which might not even be what you need to begin with. So where[…]

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