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Reboot Your Website Experience with a Heat Mapping Tool

Everybody knows about Google Analytics. But are you using a heat map to improve your website experience? Like Google Analytics, a heat map is a must-have tool to dig into the data and optimize user experience (UX) on your website. 
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3 Tips to Keeping Your Website Fresh and Relevant as a Business Owner

Website tech and trends are constantly on the move, making small business owners often play catch up. Instead of feeling behind, you should take an active part of your website maintenance. Even little changes, such as an image replacement, can go a long way to […]
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How to Ensure Your Next Website Redesign Project is a Smashing Success

Redesigning your website can be a huge undertaking. To help you out, we’ve put together our top tips to ensure your redesign exceeds your expectations, instead of underwhelming them. It takes 0.05 seconds for a user to make a first impression of your website… so it […]
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How to Use a Chatbot to Provide Rock Star Customer Service

Chatbots are transforming customer service on websites and mobile apps as we know it today. In fact, current estimates predict chatbots will save companies 2.5 billion hours by 2023. Wowza! But time savings are only one benefit of chatbots. The biggest advantage of […]
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3 Examples of Fantastic 404 Pages

No one likes searching for information on a website, only to run into a page that doesn’t exist. It’s the end of the line for most user interaction with your website since visitors consider this a chip at your credibility. Is there a way to make 404 pages—dare we […]
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When Does Your Company Need A New Website?

The Warning Signs of an Outdated Website How can you tell when your company website isn't cutting it anymore? It might not be as obvious as some of the examples we provide, but it is pretty easy to spot a tragically outdated website. And when a website is outdated, […]
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Why You Should Strategically Plan Your RFP Project

So you're going to write a request for proposal (RFP). Being involved with an RFP can be frustrating since it requires a lot of planning and writing before you ever see the end product, which might not even be what you need to begin with. So where do you start? […]
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How Do Images Impact My Website?

Images Can Make or Break Your Website Having high-quality photos and graphics on your website can greatly improve your credibility and improve user experience. You know the saying that, "a picture's worth a thousand words." The same is true when it comes to images […]
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Top Website Security Flaws

It's hard to know all of the prevention methods to be aware of when it comes to your website's security. Unfortunately, there are a multitude of threats on the internet that can attack your site in a variety of ways. Be prepared by regularly scanning your website […]
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Data Security Explained: The Importance of SSL Encryption

Everything on the web should be secure—and that means your website should be, too. Since setting up SSL encryption on a site is a straightforward and inexpensive process, there’s no reason why every website shouldn’t be encrypted. Keep reading to learn more about […]
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