Hashtags can help your messages increase reach and visibility while connecting you with people and organizations with similar interests. But, hashtags have a lot of pull in another space on Twitter—your bio. Here are some tips on how you can use hashtags in your bio and why it's a good idea.
Why Hashtags are Important
It seems silly, but it's actually really important. After all, hashtags are the SEO of the social media world. Why wouldn't you strategically use hashtags wherever you could?
1. Your profile appears in Twitter Search results
Having hashtags in your Twitter bio helps increase the "search power" of your profile. By adding hashtags that others might search in your bio, your account can appear in the Top Searches and Accounts results for these phrases, as seen below.
Tip: Add hashtags that are relevant to your industry, so you can show in the top results for Twitter accounts who used those hashtags and/or phrases in the bios.
2. Hashtags can showcase and share your interests
Part of the fun of being a professional on Twitter is being able to share what you love about your job or your life and how those coincide via social. Whether your interests lie in #websitedesign, #coding, #dogs, or #greentea, using hashtags in your bio can get the conversation going with other professionals who share the same interests.
3. The hashtags in your bio connect you with other professionals
Along with your mini introduction of who you are, adding a hashtag can connect you with others in the industry. Adding a hashtag that follows your brand encourages followers to share experiences that surround what your business is about. Below, we have some examples of how we integrated hashtags in our bios. We added a little personality about what we like personally to show that we value being professional and having fun!
Click the image and zoom in for a close-up preview of how we upped our Twitter game with hashtags in our bios.
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