There are popular trios all over the world. From the Harry Potter fandom's Golden Trio to Destiny's Child to the lifesaving "Stop, Drop, and Roll" as some of the most popular, there's no shortage of groups of three. But can you guess what makes up the Golden Trio of Content Marketing?
If you can't, that's okay! We'll help you out. First, let's consider the actual definition of Content Marketing. Moving forward, think of it as this:
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action. - Content Marketing Institute
Secondly, let's think about the tools and resources we use in content marketing. There's paid search, social media, blogging, content calendars...the list goes on.
These are all great options, but there are three critical items that every content marketer should have in their arsenal: a Hashtag Strategy, an Annual Content Calendar, and a Monthly Content Calendar. All three of these tools can be customized to fit your needs, your industry, and your content schedule. Before we discuss why we need all of them, let's cover what they are.
A Hashtag Strategy is the who behind your content marketing efforts. It holds things like:
Your hashtag strategy lives and breathes as long as you keep it updated. Continually editing a document seems like a lot of work, but the future you will be thankful. Adding to and editing this document as time passes will help connect you to your target audience and keep you aware of industry conversations and trends.
If your Hashtag Strategy is the who, your Annual Content Calendar is the what. Consider this the skeleton of your content strategy. It's a yearly schedule and includes the following:
Since we've covered the who and the how, now we consider the when and where with the Monthly Content Calendar. This tool puts your Hashtag Strategy and Annual Content Calendar to work. Remember: Don't confuse this with the Annual Content Calendar. The Annual Content Calendar is the year-long skeleton of your strategy, while the Monthly Content Calendar is the meat of it all.
These things make up your Monthly Content Calendar:
Of all the tools in the Golden Trio, the Monthly Content calendar is probably the most versatile. From writing your social content to scheduling content down to the minute, you can use it in whatever way it fulfills your needs the most. Furthermore, it acts as a nice benchmark when planning next year's content.
Finally, let's discuss why it's important to have the Golden Trio. Outside of how useful they are as a brainstorming tool, they also help schedule content and optimize your social channels to be as active and effective as possible throughout the year. They pinpoint missing pieces of an overall strategy and encourage content marketers to push themselves outside the limits of their content marketing box. And yet, there's something even better about it!
All you need is to implement these tools is a little bit of time - or someone to do it for you. If you're ready to take advantage of the Golden Trio, reach out to us today. Our team of Content Marketers will happily manage, brainstorm, and schedule your content for you.