Did you know that today, July 17th, is officially World Emoji Day? For those who may be asking - what is an emoji? An emoji is a small icon used to display ideas or emotions, or to put it plain and simple, these: 😀👍🏻😁🙌🏻😂🔥🤣💥😃💦😄☀️😅☔️😉 . Scientific studies have shown that viewing emojis can increase your enjoyment, and create a positive interaction by being friendly, emotional, and personal.
In honor of this wonderful holiday, we're sharing a few tips on how you can use emojis in your marketing to create a fun, light-hearted experience to connect with your audience.
#1: Tell a story with Emojis
Whether it's in a social post or an email, telling a story with only emojis is a fun and playful way to engage your fans and keep them guessing. Try running a social media contest where you post a phrase or question with only emojis, and the first person to guess the message correctly wins a prize!
#2: Start a Creative Conversation with Emojis
While few can rival the #TacoEmojiEngine of 2015 (which created custom gifs when a fan would Tweet the taco emoji + any other emoji on the keyboard), the principle of the campaign can teach us all a few things about using emojis to engage with fans. Try asking a question on social media, encouraging your fans to answer only with emojis.
#3: Use Emojis in Your App Notifications
Make your message stand out amongst other notifications by using emojis. Studies have shown that it increases push notification opens by 85%.
#4: Use an Emoji in Your Email Subject Lines
56% of brands that used emojis in their subject lines saw a boost in opens. Just one little icon can help your email stand out against a sea of subject lines.
There's no time like Global Emoji Day to start using these fun icons in your marketing! Which idea will you try first? Tweet @Onsharp to join the conversation.