It’s no secret that strategic content marketing is the key to breaking through the clutter to interact with the digital audiences you want to reach. And it’s also no secret that creating and implementing an effective content marketing strategy takes time. One way to save time while putting strategic thought behind your content marketing is through an annual content calendar.
Why should I spend the time creating an annual content calendar?
An annual content calendar allows you to have a yearly view of your content plan. As with any other marketing or budgeting planning, the benefit to thinking about your content from an annual perspective means you’ll make your team take a step back and start from the highest level, thinking about the big picture as you go.
By taking that perspective and thinking about your content from a broad viewpoint, you’ll force yourself to ask questions about what you’re trying to achieve, who you want to reach, and how you’re going to make it happen. And by asking those questions, you’ll identify overall content themes and topics you want to be sure to capture. After you’ve captured your topics and themes, you can then shift your focus to filling in the details.
What advantages does annual content planning give me?
Taking a year-long focus to your content planning will make your content marketing faster and easier in the long run. When you take the time to create your annual content calendar, you:
Where do I start with my annual content calendar?
To start creating your annual content calendar, check out our other blog posts on annual content calendars to get ideas on content themes to incorporate, see inspiring examples, and more. And if you’re looking for some hands-on help getting started with yours, reach out to us today.