As a business, it’s important to be active on social media. And as important as it is to plan campaigns with content that supports your industry and brand, you should also plan content that keeps your audience engaged. Leveraging holidays and observances throughout your content will help you do that.
Read on to learn how leveraging holidays and observances in your annual content calendar will help you grow your community and increase engagement.
Get Your Audience to Start Talking
Did you know that the first full week in June is Pet Appreciation Week? Probably not. You may be thinking, "I don't really care that it is." But you probably should.
Maybe not about Pet Appreciation Week in particular, but about other observances and holidays. From Valentine’s Day to Easter to National Doughnut Day, holidays and observances provide a great opportunity for brands to engage because they’re fun, people like to talk about them, and individuals can relate to them.
Plan the Most Relevant Content
Creating an annual content calendar is a lot of work. But starting with dates you already know about, such as holidays and observances, makes planning relevant content easier. Think about it. With everything else you have going on in your business, the last thing you want to do is try to remember when National Ride Your Bike Day is, or what Thursday Thanksgiving is on this year. Creating your annual content calendar with holidays and observances you want, for the year, helps ensure those dates are top of mind for your content marketing strategy.
Show Your Fun Side and Increase Your Reach
Using an annual content calendar to plan content around holidays and observances is a great way to show the creative side of your brand - and your audience will be more likely to engage with these fun posts. Associating good, engaging content with holidays and observances will help increase your overall visibility and reach.
Are you ready to get started creating your annual content calendar? Read our blog to learn how to get your content under control by creating your own. And don't forget that if you need help getting started, we have experts who can help define your social media and content marketing strategy priorities. Reach out to us anytime!