While human beings are endlessly complex, they’re also rather predictable in many ways. For example, we’re always going to pay more attention to video than we do to static text and images. This simple principle is what’s powering the shift in web design philosophy towards dynamic video backgrounds.
Dynamic video backgrounds give agricultural companies a powerful opportunity to highlight who they are and what they do. They imbue your homepage with a sense of artistry that makes connecting with visitors much easier. If this leads to even a 10-20% increase in your homepage conversion rates, you could see significant growth in your company’s sales and brand awareness.
One of the best ways to utilize this tool is to highlight the fresh foods your agriculture company either produces or helps to produce. Doing so will form an instant connection in your visitors’ minds between your company and fresh, quality foods. This makes dynamic video backgrounds a low-effort way to create a more favorable brand image agricultural company.
38% of web users will leave a website if they find its layout unattractive. That’s why it’s important for your agricultural company to embrace the latest trends in web design. Dynamic video backgrounds are one of the most effective ways to accomplish this.
However, it’s important that your company dedicates the time and energy needed to implements its dynamic video correctly. Failing to do so could actually make your website less attractive, making it more likely that visitors leave before funneling into the content you want them to see.
Poorly executed dynamic video backgrounds are immediately obvious. They often feature videos that load too slowly and completely disrupt the user’s browsing experience. Videos that are too loud and too jarring can also lead to users leaving your agriculture website sooner than you anticipate.
To be successful, a dynamic video background needs to fit around your existing web content, not overpower it. This can be a tough balance to achieve, especially if your web designer has limited experience with implementing dynamic backgrounds.
A good website redesign will ensure that your web content is accomplishing the goals you’ve set out for it. Instead of trying to implement a dynamic video background on your own, consider letting the experienced design team at Onsharp handle it for you.
We have extensive experience in designing, refreshing, and adding to agricultural industry websites. We would be happy to leverage that experience to help you implement a dynamic video background for your agricultural company. With our help, you’ll have the support you need to ensure you reach the goals you have for your company’s website.
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