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Getting Back to the Basics that Actually Work
The Business Blueprint
Clay—Marketing Director at Onsharp—dives deep into a problem every business owner has faced: what to do when your marketing just isn’t working. Forget the gimmicks, the rebrands, and the endless new tactics—Clay makes the case that the key to effective marketing in 2026 is getting back to the fundamentals.
He breaks down how to:
Define your audience with precision (and why “everyone” is never your customer)
Craft a clear, compelling message that actually resonates
Build trust before and after the sale—because trust, not attention, drives results
Packed with real-world examples (from Rolex to Zappos) and actionable advice, this episode is your roadmap to refocusing your marketing efforts for greater clarity, consistency, and impact.
Whether you’re a business owner, entrepreneur, or marketer looking to sharpen your strategy, this episode will help you find—and fix—what’s been missing in your message.
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